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About Us
We are a 100% national fashion brand that was born 40 years ago in the Serra Gaúcha region. We put our soul and history into each fabric. And we believe in clothes made to last, developed with creativity, quality and respect for people and the environment.
The Weaves of Our Story
Long before the concept of female empowerment, Maria Anselmi dreamed of being her own boss. In 1981, she started a knitting business in a small room in her house in Farroupilha, in Serra Gaúcha.
The combination of talent, hard work and entrepreneurial spirit made the business prosper. Maria was looking for economic independence and professional fulfillment. And she has achieved much more than that in the last 40 years.
Anselmi is now a reference in the Latin American textile market. Its three factory parks concentrate all the productive chain of knitwear, from spinning to dyeing. In addition, the knitting mill employs 100% local labor, helping to develop the region and the dreams of everyone who is part of this story.
We are a company, and also a family
Maria Anselmi's three children work by her side, in charge of strategic functions of the company.
Sandra
Creative Director and Designer
Eduardo
Administrative and Industrial Director
Patrícia
Marketing Director
I would repeat the recipe, because it worked!
“If I had to start today, I think I would do everything the same way, I would repeat the recipe, because it worked.”
- Maria de Lourdes Bortolanza Anselmi